The project refers to the complete redesign and renovation of an Aluminum and Steel constructions company headquarters and showroom in Athens, Greece. The awarded renovation of the offices aimed to upgrade the showroom’s layout and visual merchandising infrastructure. At the same time, it aims to present the showroom and offices volume, as a bright transparent box. In that way, it enhances its visibility and projection of the facades along the busy street. The concept of the renovation aims to  The location of the offices alongside the busy Kifisia’s avenue, the redefined corporate identity and the complex functional needs of the company’s offices and showroom, were the key parameters that defined the architectural concept.

Architectural design of the renovation

In order to enhance the showroom’s visibility and projection of the facade along the busy street, the volume of the store was treated as a bright transparent box. Likewise, the interior concept of the store was design wise, orientated towards the street. The open plan layout in the ground floor, serves as a flexible space to display the products of the firm. In addition, the curve is a central feature in the renovation of the ground floor. This was a core decision in the architectural design of the store. Recessed light in the ceiling, follows the paths that a client would follow in between the products. A curved white volume, made of metal elements, enhances this narrative intention of paths. Bespoke metal office furniture, designed with attention to detail, complete the architectural concept.

The metal, linear handrail, with its elegant, recessed light, guides the gaze towards the upper floor and the company’s logo. The upper floor houses the working spaces and the meeting rooms. Generous openings towards the street, illuminate the working spaces with natural light and offer framed views over the cityscape. The wooden floor and furniture, give a warmer tone to the first floor, in comparison to the ground floor. Furthermore, simple solutions like the sliding partitions, give the necessary flexibility and privacy to the meeting room and offices.

The presence of the metal constructions in furniture and other elements, is prominent. Key elements of the store’s fit-out are showcase the company’s creativity. The interesting steel staircase, the library, the pergola, the office desks etc., arranged in both floors, are all functional elements of space and at the same time samples of the technical ability and precision of the company. The architectural elements in this case are not just the tools for the use and perception of space but rather a crucial part of the message conveyed to its visitors. In this way, the clients can experience the use and materiality of the products in their full dimensions.

The design led implementation of recessed light, gives a strong identity to the project. Finally, the transparent box, stands out, across the street, during the dusk and night hours, making an impressive statement, of a carefully designed store that was awarded in an architectural competition.